With over 2 billion people on the platform, Facebook can connect what we know about people with what businesses know about their most valuable existing customers—across their website, apps or stores—to acquire the most valuable new customers in ways that search can’t.
Successful businesses know the consumer journey has changed too much to wait for people to come to them. Now, through Facebook’s dynamic ads, products find people before people find products.
There’s no doubt mobile plays a critical role in purchasing decisions—45% of all shopping journeys include a mobile step. Facebook’s end-to-end solutions, like dynamic ads and lead ads, are designed to grow sales from mobile online and offline. With offline conversions, marketers can effectively measure how their online ad efforts lead to offline impact.
